From high end to low end, cosmetic companies are always marketing towards "the consumer" the next fountain of youth.

Here is the deal with GABA enriched creams being pushed as the come up botox treatment…

GABA is an acronym for gamma aminobutyric acid

GABA is a neurotransmitter.  

Neuro-wha-wha-what?

Check it:

GABA = natural chemical = formed in our brains = calms us down

GABA + GABA Receptor = ACTION

Feel it:

Inhibitory = RELAX + ANTI-ANXIETY

Conclusion:

You are better off buying a nice bottle of wine, leaving the cream on the shelf, and going to sleep.