Founding Date: 2012

Hope in a jar is a multi-billion-dollar business. Why should people not know what it actually is that they are making others rich for? Dr. Kuver has made putting the microscope on reality a priority of getting blocked by brands who would rather take your money.

The purpose of writing about the science and beauty was to relate to consumers where their money was spent and to look into claims. Science is Beauty translates to the fact that every cosmetic and skincare item used or procedure performed is rooted in science. The chemicals, lasers and formulations tell the true story of whether the companies claims are real from a users perspective. It is quite beautiful as well to see how we use science to correct, transform or enhance how we appear.

At the time Dr. Kuver started to investigate beauty, she was well into Ayurveda. A clean and minimal beauty enthusiast from her tween years, the Ayurvedic lifestyle enhanced the need to find more holistic, efficacious and synergistic beauty products. When $cience is Beauty began, finding clean beauty products and ones with Ayurvedic ingredients was rare if nonexistent.

Over a decade into this ride, we still do not get paid or take money from the brands we test. Unfiltered and unbiased reviews before they were popular. Science is quite beautiful when we use it properly to address cosmetic concerns. It is not about throwing every single hot buzzy item into a jar.

It’s super flattering that Allure magazine, the premier beauty magazine, started doing “Science of Beauty” years after Dr. Kuver originated it. Could it have been the IG comments promoting $cience is Beauty that inspired them?

Below are few of our favorites and originals from the $cience is Beauty series.

The $cience

The toxic nail polish article was a huge hit and got Dr. Kuver blocked from their IG. So not sorry for putting the microscope on reality.

What about neurotransmitters in skin creams? Oh, please. As a GABA researcher, Dr. Kuver saw right through this one. “GABA in Skin Creams” was also one of the Magazine’s first articles and a major hit with both scientists and the general public.

As sustainability has become a priority globally, Dr. Kuver saw it important to address the effect of sunscreens on the oceans. She investigated Supergoops line of sunscreens to determine how friendly their ocean friendly sun care was. Their claims of “superiority” was not pretty.

One of Dr. Kuver’s favorite’s is the seasonal Lab Beauty guides. A few simple essentials to keep your look fresh throughout those intense workdays like the Summer Lab Beauty 1.0. This has evolved to include doshic beauty since there are a lot more options than when this series started.

Before nail designs trended, Dr. Kuver thought of ways to combine nail polish colors using mathematics. The fun never ends!