Physics + FHOLD™ ATAK= Chic

Haven't we seen a lot of performance clothing that claim to have the same characteristics? So why the difference in price tags?

Flawless design, superb textiles and meticulous engineering set apart the gear. For Fall/Winter The Little House in NYC presents mens and women's outerwear as part of their au courant FHOLD™ ATAK collection.

Designer Joel Alexander gives us the breakdown of their silver reflective outerwear jackets.

"For the rest of my life I will reflect on what light is." - Albert Einstein, 1917.

Clothing Characterization:

Reflective- "throws back” light instead of absorbing
Breathable- allows air to get to the skin and sweat to evaporate
Wind repellant- protects wearer from wind
4-way stretch- stretches on the weft (↔) and warp (↕)
H2O repellent- prevents wearer from becoming wet

What: FHOLD™ ATAK Men's and Women's Silver Reflective Outerwear

Whom: The Little House

Where: New York City

The key element of these pieces = glass particles. The Schoeller-reflex extensive reflection fabric, by tech and performance textile manufacturer Schoeller Textiles of Switzerland, is used to create the FHOLD™ ATAK garments. When light strikes onto the fabric, millions of tiny glass beads reflect the light back ("retro reflection"). As a result, the entire piece of clothing flashes and illuminates an intense glow. This glow should not be confused with glow-in-the dark technology, which functions by a completely different mechanism.

Physics- The Law of Reflection:

Angle of Reflection = Angle of Incidence because…..

The incident ray (I), the reflected ray (R), and the normal (N) to the surface lie in the same plane (Figure 1).

You could be seeing specular or diffuse reflection depending on the evenness of the surface.

Specular = Even

Diffuse = Uneven

So when light hits this outerwear, you light up, and what is seen is equivalent to shining a flashlight into a mirror. You'll definitely be noticed sporting these FHOLD™ ATAK pieces (Figure 2).

Another standout factor of these exquisite articles: they provide ample stretchand body due to intricate weaving lengthwise (warp) and crosswise (weft) (Figure 3). Most brands offer stretch in only one direction, which does not allow the same level of movement and fit.

The jacket is designed as a transitional piece, being able to adapt to a wearer's busy metropolitan lifestyle: it's chic for a night out on the town and women can wear the matching leggings with kicks or heels. The jacket is supportive for running, cycling, walking, and skiing. The inner vest is lightly padded, which provides superb thermal insulation. Notably, all designing, sourcing, printing, cut and sew manufacturing are done in New York City. The Little House prides itself on these details to sustain the exalted quality of their products.

This FHOLD™ ATAK collection includes an outerwear jacket for Men, outerwear jacket, leggings, and tank top for women. The collection can be found at The Little House retail store, located on 71 Sullivan Street, Storefront South, New York, NY 10012, telephone number 212-966-6099. Hurry to pick up your pieces soon, quantities are very limited.

Update: The collection sold out. The designer has moved to private clients and bespoke services.